The Denim Effect
This is a campaign for BC Children’s Hospital Foundation's Jeans Day event. Our objective was to craft a compelling campaign capable of driving participant engagement and increasing donations. To address the brief, our team conceptualized an interactive campaign complemented by a fully operational microsite and a dynamic 90-second 2D animation video elucidating the campaign's essence. In this endeavour, my responsibilities encompassed creative direction, motion design, storyboarding, and asset generation, contributing to the holistic realization of the project's vision.